Social Media
Facebook, Twitter, Instagram and more
A social media account, regularly and thoughtfully updated, can be a real asset, but one used occasionally can be worse than nothing at all. So the first step is to understand the different pros and cons of each platform and choose the one(s) that you are most likely to enjoy using and that your target audience is most likely to engage with. Pépin can help you shape the content, suggesting stories and a structure so that you can deliver this part of your marketing quickly and effectively. We can also provide photography training to help you get the best possible images telling your story, and even provide on-brand graphics.
Blogging
Time invested in blogging can pay great dividends by enhancing your search engine optimisation (SEO), and helping to establish yours as a voice of authority in your field of expertise. But unless you enjoy writing, the time and effort required to write regular, relevant and engaging blogs can make it a difficult habit to sustain. We can advise you if blogging could be a useful part of your marketing strategy, and if so, we can provide the support you need to help you succeed.